Developing Annual Pass Loyalty: A Look at the Important Base of Your Business

  • Room: N320ABCD
  • Session Number:600
Tuesday, November 16, 2021: 4:00 PM - 5:00 PM

Speaker(s)

Speaker
Todd Andrus
Director of Marketing and Sales
Island H20 Water Park
Speaker
Stephen Davis
VP, Pricing and Revenue Services
Integrated Insight, Inc.
Speaker
Jeremy Hauwelaert
Vice President of Sales & Marketing
Jungle Island

Description

Engaged annual pass members can be the backbone of an attraction. Learn the strategies and tactics of developing and maintaining an annual pass membership program and look at key questions an attraction must answer to develop a robust annual pass and membership plan. Discover new ways of looking at engagement with your current base.

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